Instagram Business Account Post Goodwill Score (GS) / Goodwill Points (GP)

Shares carry the highest weight

Use values from Meta Business Suite → Insights → switch account type to Instagram.

119.74

Goodwill Score (GS) (0-1000 | 120; 11.97%)

Goodwill Points (GP)

GP = (GS/1000) x Accounts reached x g(frequency: Impr/Reach); g = 1.00 (frequency=1.19)

267

Shares / reach

12.85%

Comments / reach

12.31%

Saves / reach

3.58%

Likes / reach

14.77%

Link clicks / reach

1.34%

Impressions / reach

1.19

Reach / average

100.00%

Reach

2,234

Views

2,655

Likes

330

Comments

275

287

Saves

Website taps

Total interactions

896 (other: 0)

Rule guide: green=strong, yellow=average, red=needs improvement.
Suggested IG thresholds: shares/reach >= 1.5%, comments/reach >= 0.8%, likes/reach >= 8%, saves/reach >= 0.5%, link clicks/reach >= 1.5%.
Ideal frequency (views/reach) is 1.0-1.5, and reach/average should stay around 0.9-1.1. A higher non-followers percentage increases GP through g_aud (default +/-10%).

GS Formula and Parameters

GS_raw = wS×(Shares/Reach) + wC×(Comments/Reach) + wF×(Follows/Reach)
       + wK×(WebsiteTaps/Reach) + wSv×(Saves/Reach) + wL×(Likes/Reach)
       + wR×clip(Reach/AvgReach,0.5–1.5) + wImp×clip(Impressions/Reach,0.5–2.0)
GS     = GS_raw x Scale (default 1000)

Metric Reference

Accounts reached (Reach)

Reached accounts, used as the denominator for every ratio.

Impressions

Views. Frequency = Impressions/Reach (clip 0.5-2.0).

Likes / Comments / Shares / Saves

Core interaction signals. Shares carry the highest weight, followed by Comments and Follows.

Website taps

Website or link taps, such as link stickers and profile website taps.

Follows

Follows generated by this post.

AvgReach

Your normal average reach. If blank, r=1.

Scale

Display scaling. Default 1000.

Fixed weights with automatic normalization: Share > Comment ~= Follow > Website taps > Save > Like. Other interactions are not scored.

Suggested GS Bands (Scale=1000)

800-1000 (Excellent): Strong shares and comments with healthy frequency. Consider boosting or repurposing the post.
650-799 (Good): Above normal. Improve the cover, title, or CTA to push higher.
500-649 (Average): Spread or saves are not strong enough. Add clearer reasons to share or save.
<500 (Needs improvement): Consider adjusting the audience, creative, or posting frequency.

GP (Goodwill Points) Formula and Reading

GP_post = round( (GS / Scale) x Accounts reached x g(Impressions/Reach) x g_aud )
g(Impr/Reach): frequency quality (1.0: 1.0-1.5; 0.9: 0.8-1.0 or 1.5-2.0; 0.8: others)
g_aud: audience weighting adjusted by Non-followers % (default +/-10%)

Meaning: GS% (quality) x reach (volume) x frequency quality x audience mix gives an additive goodwill contribution.
Usage: GP_day = sum of GP_post; GP_month = sum of GP_day. Use it to track campaign or monthly contribution.